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Where Should a Growing Business Start with AI and Automation?

Steve Czeck
July 23, 2026
AI and automation can reduce repetitive work. Learn how to identify the right use case, start with a small pilot, and measure the results.
Where Should a Growing Business Start with AI and Automation?

A growing business rarely decides it needs more technology for its own sake. Usually, the pressure shows up in smaller ways.

An employee spends part of every Monday copying information into a weekly report. Customer requests arrive through several inboxes and must be forwarded manually. The same details are entered into multiple systems.

These tasks can slow employees down, create inconsistencies, and make growth harder to manage.

AI and automation may help. Statistics Canada reported that 19.2% of Canadian businesses used AI to produce goods or deliver services in its second-quarter 2026 survey, up from 12.2% in 2025 and 6.1% in 2024.

But using AI successfully does not begin with choosing the most impressive tool. It begins with understanding the work your business is trying to improve.

Start with the Problem, Not the Technology

A common mistake is to begin with a tool and then search for somewhere to use it.

A better starting point is to look for friction. Where are employees losing time? Which tasks are repeated every day or week? Where do delays, errors, or inconsistencies tend to appear?

Good opportunities often involve:

  • Re-entering information
  • Moving details between systems
  • Preparing recurring reports
  • Sorting requests
  • Creating similar documents
  • Waiting for routine approvals

The goal is not simply to use AI. It is to improve a process that already matters to the business.

AI and automation are also not always the same thing. AI can assist with language, summaries, analysis, and content. Automation is better suited to predictable steps, such as moving approved information between systems or sending a notification when a form is completed.

Sometimes the most useful solution combines both.

Choose One Manageable Use Case

Once a problem has been identified, resist the urge to redesign the entire business at once.

A smaller use case is easier to test and adjust. It also gives employees an opportunity to learn without changing too many established processes at the same time.

A practical first project might involve:

  • Summarizing an internal meeting
  • Preparing the first draft of a routine document
  • Extracting information from a standard form
  • Routing an internal request
  • Sending reminders when an approval is overdue

The best starting point is usually a task that happens often enough to matter, is simple enough to test, and is low enough in risk that an error can be caught before it affects a customer or important decision.

Processes that depend heavily on professional judgement, empathy, confidential decision-making, or direct customer relationships may require greater oversight and may not be the right place to begin.

Review the Information, Tools, and Access Involved

Before connecting an AI or automation tool to a business process, understand what information it will receive, process, or store.

That may include customer records, employee information, contracts, financial details, internal communications, or intellectual property. The sensitivity of that information should influence which tools are considered and how they are configured.

Businesses should also establish which tools employees are approved to use. A free tool selected by one employee may not provide the same privacy terms, administrative controls, or support as a business platform selected by the organization.

Clear internal guidance should explain:

  • Which tools are approved
  • What information can be entered
  • When AI-generated work must be reviewed
  • Who employees should contact with questions

Permissions also deserve attention, especially for businesses using Microsoft 365, Teams, SharePoint, and OneDrive.

Microsoft 365 Copilot only surfaces information that an individual user already has permission to view. However, if those permissions are too broad, AI can make overshared information easier to find and summarize.

AI may not create the access problem. It can make an existing problem more visible.

Before a wider rollout, businesses should confirm that employees have access only to the information they need and that sensitive files are stored and shared appropriately.

Identifying an opportunity may be straightforward. Reviewing privacy, licensing, permissions, integrations, and administrative controls is often where implementation becomes more complicated.

Run a Small Pilot and Measure the Result

Rather than introducing a new tool across the entire organization, begin with one workflow, one team, or a small group of employees.

A pilot can show whether the solution works reliably, fits the existing process, and provides enough value to justify a broader rollout. It can also reveal how much training or human review may be required.

Before the pilot begins, document how the process works today. This gives the business something meaningful to compare against later.

Possible measures include:

  • Time saved
  • Fewer manual errors
  • Faster turnaround
  • More consistent documents
  • Reduced administrative work
  • Better employee or customer experience

Not every experiment will be worthwhile. A tool may require too much correction, be difficult to connect with existing systems, or solve a problem that was not significant enough to justify the cost.

Learning that through a controlled pilot can prevent a larger investment in the wrong solution.

A Practical First Step Is Enough

A growing business does not need a complicated company-wide AI strategy before it can begin.

Start by identifying one repetitive, delayed, or inconsistent process. Choose a manageable use case. Review the information, tools, and permissions involved. Test the solution with a small group and measure whether it produced a meaningful improvement.

Knowing the steps is useful. Applying them successfully requires a clear understanding of the business, its technology environment, and the risks involved.

Not sure where AI or automation could realistically help your business?

Empyrion Technologies can review your current workflows, identify practical opportunities, and help you choose and implement the right solution securely. Start with a conversation about where your team is losing time today.

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